Manitoba Opera

New Logo Unveiled as Part of 50th Season Launch

A new visual identity is being launched as part of the kick-off of the 50th anniversary season which begins June 1st.


“We felt that the 50th anniversary season
– our 2022/23 season – was a great time
to launch a new look for the company with
a reimagined logo and brand concept.”

– Larry Desrochers, General Director & CEO


The company worked with McKim Communications Group on the re-design of the logo and brand identity. The two organizations have a long-standing relationship, as McKim has been the design team behind Manitoba Opera’s branding and creative for a number of years.


“We are excited about the company’s new look
and the energy it exudes, and feel that it will have
a broad appeal to a diverse range of people.”

– Larry Desrochers, General Director & CEO


The new visual identity celebrates the power of voice and has a very contemporary, forward-looking feel. It features references to sound and how the company has resonated year after year, music, nature, and humanity: