A new visual identity is being launched as part of the kick-off of the 50th anniversary season which begins June 1st.
“We felt that the 50th anniversary season
– our 2022/23 season – was a great time
to launch a new look for the company with
a reimagined logo and brand concept.”
– Larry Desrochers, General Director & CEO
The company worked with McKim Communications Group on the re-design of the logo and brand identity. The two organizations have a long-standing relationship, as McKim has been the design team behind Manitoba Opera’s branding and creative for a number of years.
“We are excited about the company’s new look
and the energy it exudes, and feel that it will have
a broad appeal to a diverse range of people.”
– Larry Desrochers, General Director & CEO
The new visual identity celebrates the power of voice and has a very contemporary, forward-looking feel. It features references to sound and how the company has resonated year after year, music, nature, and humanity:
Sound
Sound travels in waves. As well, Manitoba Opera has resonated through the decades. Its stories energize and inspire generation after generation. Sound waves can be seen in the vertical strokes of the “M.”
Music
Musical notation is represented in the vertical strokes and the letter “O.”
Nature
The symbol also references natural elements of the land. Some see the sun moving through the trees.
Humanity
In the vertical orientation, the acronym appears uniquely human.
Horizontal Symbol
Vertical Symbol
50th Anniversary Logo
